Digital
Megha Kotian Kataria joins AppLabs.ai in UAE, India sales head role
MUMBAI: Megha Kotian Kataria has joined adtech firm AppLabs.ai as sales head for UAE and India. Kataria holds an MBA in marketing and has over a decade of experience in the digital media adtech industry.
Throughout her career, she has worked with a wide range of brands, agencies, and networks across multiple regions, including India, the Asia-Pacific, the United Arab Emirates, and the United States. Among them: Apnext, Veve,Siteplug, Affinity Global, Buzz-Meter, Manhattan Communications and Ogilvy & Mather.
Said Megha on linkedin: “The ad tech space is evolving rapidly, and I’m thrilled to be part of a team that’s shaping the future of how brands engage with consumers. This is an incredible opportunity to work at the intersection of innovation, data, and digital marketing, where I’ll be leading the sales strategy and helping brands harness the power of advertising solutions Looking forward to collaborating and pushing the boundaries of what’s possible in digital advertising.”
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Digital
OpenAI to roll out ads for free ChatGPT users in the US
Criteo tie-up signals shift as OpenAI explores ads to fund growth
CALIFORNIA: OpenAI is set to introduce advertisements for users on the free and Go versions of ChatGPT in the United States, marking a notable shift in how the platform plans to fund its rapid growth.
The move, confirmed by a company spokesperson in a statement to Reuters, follows earlier reporting by The Information and signals OpenAI’s deeper push into advertising as a revenue stream.
At the heart of this rollout is a partnership with Criteo, an advertising technology firm now integrated into OpenAI’s pilot programme. The company provides tools that help advertisers buy placements and sharpen targeting, suggesting that ads shown to users will be increasingly tailored.
According to reports, Criteo has been pitching advertisers on commitments ranging from $50,000 to $100,000, hinting at serious commercial intent behind the experiment. OpenAI has also advised advertisers to supply multiple versions of ad copy and visuals, a move designed to boost visibility and improve campaign performance.
The development comes as OpenAI looks to diversify its income streams. With ChatGPT’s popularity surging globally, the company is grappling with rising costs tied to computing infrastructure, even as competition in the generative AI space heats up.
For users, the change may soon mean a more familiar internet experience, where conversations come with the occasional commercial break.
