Applications
People magazine launches on the iPad
MUMBAI: People magazine has debuted its first issue for the iPad.
The announcement was made by Time editor, Style and Entertainment Group Martha Nelson.
The People application includes a single copy purchase option plus a first-ever subscriber verification web interface. The app invites People subscribers to verify their subscription and then supplies a login username and password which allows them to download the current issue for free.
Nelson says, “People‘s subscriber base is extremely loyal and pays a premium price for the magazine. We want them to have the ability to consume People content however they choose. We are thrilled that the weekly issues of People are now available on the iPad along with a variety of exciting bonus features to our audience.”
The People iPad app appears in the iTunes each Thursday morning and will feature the current issue as well as interactive elements, bonus photos and exclusive videos.
The inaugural issue of People‘s iPad application includes exciting bonus features such as a video of Katy Perry demonstrating how to navigate the app as well as bonus never-seen-before photos of her childhood. People‘s special Babies section also receives treatment in the app, featuring a video tour of Bethenny Frankel‘s nursery and videos of Leelee Sobieski with her baby and Tori Spelling with her family.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
