Brands
House Of Makeup invites beauty enthusiasts with the Peach-Fuzz makeup trend
Mumbai: House Of Makeup is a makeup brand that aims to redefine beauty with its commitment to inclusive, high-quality products, and a passion for empowering individuals to express themselves authentically. With the spread of the Peach-Fuzz makeup trend, House Of Makeup invites beauty enthusiasts to experience the allure of clean, glowy-dewy makeup for an effortlessly radiant look.
Aimed at accentuating natural features and enhancing your real beauty, the Peach-Fuzz Makeup trend embraces a minimalist approach to makeup. This look is all about achieving a soft, dewy glow that radiates freshness and plumpness. House Of Makeup’s high-performance, affordable products are all you need to nail this look.
House of Makeup founder and CEO Harlin Sachdeva said, “The Peach-Fuzz makeup trend is right up our alley, as we are big fans of the natural, no-makeup makeup look. In fact, most of our products are designed for everyday use and make for an effortless, no-fuss routine, Our mission has always been to empower individuals to embrace their natural beauty, and this trend rides on our commitment to provide products and techniques that enhance one’s innate radiance.”
The Peach-Fuzz trend emphasises a clean, fresh-faced look, using lightweight formulations and strategic applications to achieve a youthful glow. House Of Makeup’s specially curated line of products, especially the luminous skin tint and crease-free concealer, caters to this trend, offering a range of skincare-infused makeup that nourishes the skin while providing a radiant finish.
House Of Makeup encourages makeup and beauty enthusiasts to explore the Peach-Fuzz makeup trend and discover the joy of achieving glowing skin effortlessly. The products offered by House Of Makeup are 100 per cent clean, have no toxic ingredients, are cruelty-free, paraben-free, and sulphate-free, among other things.
For more information on House of Makeup, please visit:- https://houseofmakeup.com/
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
