MAM
Percept Talent to manage Pooja Gandhi’s brand endorsements
BANGALORE: Percept Talent has signed up South Indian actress Pooja Gandhi as an Exclusive Talent for a period of five years.
Under the terms of agreement, Percept Talent will be solely responsible for strategizing and managing Pooja Gandhi’s brand endorsements, media activities and media rights, brand and image management, digital rights and licensing and merchandising rights as well.
Pooja Gandhi shot to fame with ‘Mungaru Male’, the biggest grosser in the Kannada Film industry to date. She made her debut in Tamil film ‘Koki‘ and never looked back since then.
Percept Talent CEO Rajnish Sahay, said, ‘‘Pooja Gandhi has carved a niche for herself and is the most sought after actress in the Kannada film industry. Her career has gained a foothold and fan following with all her films have taken good openings.”
“We will adopt an aggressive, proactive, 360-degree strategy for this famous actress, and ensure all avenues of reach and exposure are explored and capitalized upon. Percept Talent will seek out new opportunities and avenues in the rapidly changing entertainment industry to ensure that Pooja receives unparalleled exposure across the global arena. We look forward to doing some good work with Pooja,‘‘ added Sahay
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
