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Tata Docomo to commence 3G services from 5 November
BANGALORE: Tata Teleservices‘ GSM arm said Wednesday it will commence 3G services across all the 9 circles where it has been granted 3G spectrum from midnight of 5 November.
The telcom major expects to complete the roll out across all the cities and towns in these 9 circles by the end of this year.
The telco has 3G license for Karnataka, Kerala, Madhya Pradesh-Chhattisgarh, Rajasthan, Gujarat, Uttar Pradesh (West), Punjab, Haryana and Maharashtra.
Tata Docomo’s HSPA + 3G services network supports high speed internet services with speeds up to 21.1 Mbps which also supports high definition voice (HD Voice). The introductory 3G service portfolio includes applications such as Video SMS, video streaming, mobile television, ultra high speed data transfers, route-finder, live AArti and gaming.
”About 4 per cent of our subscriber handsets are 3G. With the huge numbers that India and China have, we expect volumes to drive down pricing of handsets soon. We will be pushing our 3G offerings as has been the norm for all our Docomo mass media communications,” said TTL MD Anil Sardana, while speaking with www.indiantelevision.com. Sardana is also the MD of Tata Teleservices (Maharashtra) Ltd (TTML).
At present TTL works with content aggregator Apalya for its mobile TV services for its Photon Plus brand which offers around 50 channels. With time the number of channels is also likely to increase. Apalya will also be providing content for Tata Docomo’s 3G offering.
“As far as charges are concerned, we will try and follow the Tatasky model of pay for what you view. We will be disclosing the pricing for all the 3G services on the 11th of this month, until then all Tata Docomo subscribers can avail of our 3G services for free. All Tata Docomo SIM cards will be activated for 3G services from 5 November,” informed Sardana.
FCB Ulka handles the creative duties, Wolf Ollis the design of the logo, and Lodestar the media buying for Tata Docomo.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
