MAM
Adclub shortlists 81 entries for Effies 2010
MUMBAI: Advertising Club of Bombay has shortlisted 81 entries for Effies 2010, out of the 276 entries it had received.
The awards will be held in Mumbai on 7 November. This year Effie has introduced three new categories and various sub-categories for three of the existing ones. There were nine categories for which the entries were shortlisted. No nominations were shortlisted for the Mobile Advertising category.
Ogilvy & Mather, the winner of last year’s Agency of the Year award, leads the pack of shortlisted entries with 17 nominations followed by Lowe Lintas with 16 and Mudra Group with 14 entries. Last year’s runner-up agency JWT has got 10 of its entries shortlisted.
“I am happy that Ogilvy has been nominated across categories and for various clients. It shows that Ogilvy is doing a creative work”, Ogilvy & Mather executive chairman and creative director South India Piyush Pandey told Indiantelevision.
Some of the Ogilvy’s shortlisted entries are for Dove, Center fresh, Adidas, Cadbury, Fevicol, Pulsar, Tata Sky, Vodafone and Star Plus
Lowe Lintas entries are for Clinic Plus, Fair and Lovely, Tata Tea, BAJAJ DISCOVER DTS-Si, Idea Cellular, ET NOW and Hindustan Times.
The entries shortlisted for Mudra include Volkswagen, 3 Idiots and The Economic Times.
Apart from these, the other agencies that have been shortlisted are BBDO India with six entries, DRAFTFCB Ulka Advertising with five, Bates 141 with four, Contract Advertising India and CreativelandAsia with 2 nominations each.
McCann Erickson India, Rediffusion Y&R, Dentsu Communications, Publicis Ambience and Grey Worldwide (India) have got one shortlisted entry each.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
