MAM
Godrej joins MSM’s sponsorship roster for IPL 4.0
MUMBAI: Multi Screen Media (MSM) has added Godrej as an associate sponsor for the 2011 edition of the Indian Premier League (IPL).
That brings the number of sponsors to 10, keeping one associate sponsorship slot vacant. It is talking to companies like Airtel for the last sponsorship slot.
The broadcaster will then start the process of selling spot buys.
MSM president network sales, licensing and telephony Rohit Gupta says that as was the case earlier, there is no category exclusivity for spot buys. “A spot buyer can take 80 per cent inventory of what the sponsor has if they are in the same category,” he adds.
As had been reported earlier by Indiantelevision.com, MSM is targeting revenues of Rs 9 billion from the event.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
