News Broadcasting
Ashu Dutt joins Bloomberg UTV as chief consulting editor – Financial Markets
MUMBAI: Bloomberg UTV has roped in Ashu Dutt as its chief consulting editor – Financial Markets. This follows the recent appointment of Vivek Law who joined the channel as Editor.
At Bloomberg UTV, Dutt would lead the markets band programming right from pre-market hours till post market-closing. In the new assignment, Dutt will be reporting to Law.
Said Bloomberg UTV business head Deepak Lamba, “With Ashu’s inclusion in the editorial lineup, our strength in the markets space will be enviable. We believe his experience and understanding of the domain will help us strengthen our promise of being a consumer centered business channel – a channel that will open up a new opportunity for the growth aspiring Investor.”
Prior to joining Bloomberg UTV, Dutt was associated with ET Now in the capacity of chief consulting editor – Financial Markets.
Dutt said, “I‘m looking forward to my role as the chief consulting editor – Financial Markets at Bloomberg UTV. The channel has always shown promise in their programming and I have some exciting plans to compliment the existing line-up.”
In the last few decades, Dutt has experienced three complete market cycles across the globe.
Dutt is also the author of the ‘The Penguin Guide to Personal Finance‘ and the ‘The Penguin Guide to Winning on the Stock Market‘ published by Penguin Books.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
