MAM
IRS: Dainik Jagran & ToI maintain lead
MUMBAI: Dainik Jagran retains its stature as the most read publication even as readership for English news dailies is seeing a small fall.
Among the Hindi dailies, Dainik Jagran has earned an average issue readership (AIR) of 15.95 million for the quarter, followed by Dainik Bhaskar (AIR of 13.49 million) and Hindustan (10.84 million), according to the third quarter IRS (Indian Readership Survey) report released by The Media Research Users Council (MRUC) today.
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The Times of India remains at the top among the English dailies and overall inched a rank up to the seventh spot.
The Times of India (ToI) has garnered a total AIR of 7.25 million, thereby topping the list by far. It is followed by Hindustan Times (AIR of 3.52 million) and The Hindu (AIR od 2.10 million).
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In the regional language dailies, Malayalam Manorama tops the chart with 9.93 million AIR, followed by Lokmat (Marathi) (AIR of 7.81 million) and Daily Thanthi (Tamil) with an AIR of 7.24 million.
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