MAM
Navin Kansal joins Grey Digital as senior creative director
MUMBAI: Grey Digital has appointed Navin Kansal as senior creative director.
Prior to Grey, Kansal was with OgilvyOne for nine years. During his stint at OgilvyOne he worked on accounts in the digital space including brands such as Perfetti, Cadbury, Hutch (now Vodafone), The Economist, Tata Safari as well as Unilever brands like Lipton, Dove and Vaseline.
Kansal said, “This is the right time to begin a new innings. Grey Digital has an exciting portfolio of brands – the recent Volkswagen win being a case in point, and a talented team. I am looking forward to doing some good work here.”
Kansal comes with over 13 years of experience. His work has been recognised at Spikes Asia, Yahoo! Big Idea Chair, Abbys, Effies and AMEA.
Grey Digital VP South Asia Sudhir Nair says, “We are delighted to have Navin join our team and look forward to raising the bar in the digital space.”
Grey Digital is one of the leading digital agencies and is part of the global Grey Digital network. Its clients include Adobe, Infosys, Deutsche Bank and ITC amongst others.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
