MAM
MRUC inks pact with Roy Morgan Research to bring Single Source research to India
MUMBAI: Media Research Users Council (MRUC) has joined hands with Australia‘s oldest independent market research company, Roy Morgan Research (RMR), to launch the country‘s first national ‘Single Source‘ survey.
The survey will enable advertisers, advertising agencies and media companies with an authoritative source of market and media measurement across media metrics, media research and consumer market information across a range of industries on a continuous basis.
Said MRUC CEO Joseph Eapen, “The insights it (Single Source) provides will revolutionise the way we reach out to consumers. Targeting based on socio-demographics only will become history, psychographic segmentation will soon be here; overlay that with usage (brand, product and media) and lifestyles.”
While Hansa Research Group (HRG) will continue to conduct the Indian Readership Survey (IRS) for MRUC, MRUC-RMR will roll out the ‘Single Source‘ study across the same geography. The RMR tenure as of now is perpetual but may be revisited after five years.
The survey directs all the questions to each individual; the questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities.
Averred Roy Morgan CEO Research Michele Levine, “Roy Morgan Research is delighted to be working with the MRUC of India to create the world‘s largest Single Source Survey that will be the ‘authoritative‘ source of market and cross-media research for India. The Indian market with its large diverse population is an exciting challenge for many companies. It represents huge growth potential for many products and services, and Roy Morgan Research believes that access to solid market and
cross-media data will facilitate this growth.”
Roy Morgan Single Source users will soon be able to subscribe to marketing and advertising planners (MAPs) of their choice ranging from finance, automotive, telecommunications, tourism, utilities, FMCG, QSR, packaged foods and snacks, beverages, retail, media, direct marketing and sponsorship, among others.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
