Kids
DQE in toy licensing pact with UK-based Mookie Toys
MUMBAI: Hyderabad-based DQE has entered into an exclusive toy licensing agreement for its 3D animated series The Jungle Book with UK based company Mookie Toys Ltd ( Mookie).
Under the terms of the agreement through DQE‘s licensing agent Copyright Promotions Licensing Group Ltd (CPLG), Mookie has acquired the Toy licensing rights for The Jungle Book in the UK, Republic of Ireland and the Channel Islands.
Commented DQE Group Chairman and CEO Tapaas Chakravarti, “This agreement will open up a number of new verticals for maximising our profits from The Jungle Book as we continue to expand licensing and distribution opportunities. The 3D series has already become a hugely popular television programme in countries that have started airing. We remain hugely optimistic that the licensing and merchandising of this iconic property will gain further momentum during 2011. With the expertise Mookie has in toy manufacturing we believe that we have associated with the right partner for manufacture of toys of this classic property. The deal has great strategic significance as this validates DQE‘s constant pursuit to reach audiences and markets”
The agreement allows Mookie to sell toy merchandise of Jungle Book including wheeled bicycles; tri-scooters; tricycles; balance bikes; sit N rides; play balls, outdoor activity centres and slides. DQE will receive a substantial amount of upfront payment as minimum guarantee from this agreement that covers the outdoor play and ball categories for a three-year period.
Mookie will use multiple distribution channels for retail including High Street, Mass Market, Independents and online.
Mookie Toys is an outdoor toy manufacturer and distributor for several well-known brands such as Peppa Pig, Noddy, Rupert Bear, Toy Story, Fire Man Sam, Ben 10, Mr. Men, Postman Pat, Disney‘s characters like Little Mermaid, Cars, Snow White, and Winnie the Pooh.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
