MAM
Sony Marathi and Beeing Social: Crafting digital magic for Marathi entertainment
Mumbai: Beeing Social’s win of the digital mandate for Sony Marathi marks a significant milestone for both the agency and the premium entertainment channel. Sony Marathi, a part of Sony Pictures Networks, has a distinct focus on celebrating Marathi culture and innovation. The channel is known for its curated content by top Marathi directors, writers, and producers.
Beeing Social head of business development Girish Hinduja expressed his enthusiasm for the opportunity to work with Sony Marathi. He said, “We are thrilled to partner with Sony Marathi. This is a unique and exciting challenge for us, as we step into uncharted territory. We see enormous potential to create compelling brand narratives through digital channels for Sony Marathi, and our efforts will be dedicated to revolutionizing the viewer experience and positioning the brand as a dominant force in the Marathi entertainment industry.”
Beeing Social founder Abhishek Mittal shared his thoughts on winning the Social Media Mandate for Sony Marathi. He said, “This collaboration with Sony Marathi presents an exciting opportunity to harness the power of digital media to elevate the channel’s presence and reach. We are committed to working closely with Sony Marathi to craft a digital strategy that aligns with their vision and helps them connect with their audience on a deeper level.”
With Beeing Social’s expertise in digital marketing and brand building, coupled with Sony Marathi’s focus on cultural integration and quality content, this partnership is poised to create a winning formula for the channel’s growth and success in the Marathi entertainment industry.
MAM
Gajendra Singh Bhati steps down as entertainment editor at The Lallantop
After nearly a decade, senior journalist bids emotional farewell to platform
NEW DELHI: Gajendra Singh Bhati, entertainment editor at The Lallantop, has stepped down from his role, bringing to a close a near decade-long stint with the popular digital news platform backed by the India Today Group.
Bhati shared the update through an emotional social media post, writing, “Aagya ho! Ab chalunga. Praanon se seenche @thelallantop ko prem. Sada hi top,” signalling a heartfelt goodbye to the platform he helped shape.
Having joined The Lallantop in May 2016, Bhati played a key role in building its entertainment coverage, contributing to its rise as one of India’s most recognisable digital-first news brands. His tenure saw the platform strengthen its connect with audiences through sharp storytelling and culturally rooted content.
Bhati brings nearly two decades of experience across print and digital journalism. Before joining The Lallantop, he headed the entertainment and lifestyle news team at Dainik Bhaskar Group from July 2013 to May 2016. He also began his career with Business Standard and has been actively blogging on cinema and culture since 2008.
Originally from Bikaner in Rajasthan, Bhati studied journalism at the Indian Institute of Mass Communication and holds a postgraduate degree in mass communication from Kurukshetra University.
There is no official word yet on his next move, but given his experience and industry presence, Bhati is expected to take on a new role soon. For now, his exit marks the end of a significant chapter at The Lallantop, leaving behind a strong editorial legacy.
