Kids
Tata Elxsi, A Squared Entertainment form JV to create kids content
MUMBAI: Tata Elxsi, part of the $70 billion Tata Group, and international children‘s entertainment company A Squared Entertainment (A2) have signed a Memorandum of Understanding (MoU) to form a joint venture.
The JV will create, develop and distribute original brands, including animated entertainment and digital gaming.
“This venture will combine the best of creative and marketing skills from Hollywood and the animation production experience and scale of Visual Computing Labs of Tata Elxsi to create meaningful and purposeful content of which we can all be proud of,” said Tata Elxsi MD and CEO Madhukar Dev.
Tata Elxsi‘s Visual Computing Lab (VCL) has been associated with animation and VFX projects for motion pictures, television programmes and TV commercials. It leverages a large talent pool including creative personnel and multi-site production capabilities through studios in India and Los Angeles.
Tata Elxsi also brings game development experience across multiple platforms.
“Combining A2‘s creative development, brand management and multi-media distribution expertise with Tata Elxsi‘s exceptional animation capabilities and technological innovation gives us a tremendous advantage in today‘s competitive children‘s marketplace,” said A Squared co-president Andy Heyward. “Not to mention the powerful stable of brands that is already in development with personalities ranging from Warren Buffett to Martha Stewart, Gisele Bundchen and Stan Lee. This is just the start.”
A2 is a brand entertainment company that creates, develops, produces, programmes, markets, merchandises and distributes content across all channels: online, offline, on-air and at retail outlets.
Headquartered in Los Angeles, A2 Entertainment was created by co-presidents Andy Heyward and Amy Moynihan Heyward in 2009. It was created with a mission to develop meaningful entertainment in various formats and recreate the way brands are managed and brought to market in the multimedia, multi-tasking world.
A2 Entertainment is know for producing Secret Millionaire‘s Club with billionaire Warren Buffett and Gisele & the Green Team with Bundchen.
Upcoming series include Martha & Friends, a new animated series featuring a 10-year old Martha Stewart, and Stan Lee Comics, a new label of superheroes created with Stan Lee.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
