MAM
DSC selects Lowe and Lintas‘ Karishma Initiative for creative and media duties
MUMBAI: Infrastructure company DSC Limited has awarded its creative duties to Lowe Delhi after a multi-agency pitch.
The agency will manage DSC‘s brand communication.
Says Lowe Lintas executive director Naveen Gaur, “We are delighted to partner with DSC Limited. The Lowe Planning tools and our philosophy of high value ideas led to us to develop a holistic solution for DSC Limited. While this is a challenging category, there is a massive opportunity for brand building. We are all geared up to do some exciting work with them.”
DSC has also roped in Lintas India‘s Karishma Initiative as its media agency on record for its brand building initiative across traditional media, digital and OOH.
Averred Karishma Initiative EVP Amita Karwal, “It is a significant win for Karishma Initiative Delhi operations and obviously we are delighted to be associated with a leading infrastructure company like DSC Limited.”
Karishma Initiative that will handle DSC‘s media buying and planning activities is a wholly owned subsidiary of Interpublic Group (IPG) and is powered by the capabilities and media buying clout of Lintas India.
Said DSC Limited sr. vice president corporate communication, Bashob Dey, “We are pleased to have Lowe and Lintas India‘s Karishma Initiative as our creative and media partner because they understood our strategic requirements very well. We believe that the agencies will bring in their best resources to manage our business needs. We look forward to a long term association with them”.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
