Brands
Fireboltt revolutionizes wearable tech with the launch of its android wristphone- DREAM
Mumbai: Fireboltt, the leading Indian smart wearable brand, announces the launch of its DREAM wristphone, a cutting-edge Android smartwatch set to redefine the landscape of wearable technology. With the inclusion of the Android 8.1 OS and the convenience of the Google Play Store, this wristphone distills the expansive capabilities of a smartphone into a sleek and compact smartwatch design. Priced aggressively at Rs 5999 for its launch day, this wristphone will be available for purchase starting today on Flipkart, Fireboltt.com, and across PAN India offline stores. The wristphone offers a diverse range with 12 different colours and strap designs, providing users with personalized style options.
This 4G LTE nano SIM-enabled wristphone boasts a remarkable 2.02-inch true view display, delivering vibrant visuals with 600 nits brightness and a smooth 60 Hz refresh rate. Connectivity is taken to new heights with features such as WiFi and GPS, ensuring users stay seamlessly connected and navigated. The powerhouse within is fueled by a Cortex Quad-Core CPU, 2GB RAM, and 16GB storage, providing a robust and efficient user experience. The device is not only a technological marvel but also a durable companion with IP67 water resistance.
Fireboltt CEO & founder Arnav Kishore said, “We are thrilled to unveil the Fireboltt Android wristphone, a true marvel in the realm of wearable technology. This groundbreaking device seamlessly merges style with substance, offering users an unparalleled experience in communication, health monitoring, and entertainment. The integration of Nano SIM support and the Google Play Store empowers users to break free from the limitations of traditional smartwatches. With a powerful Quad-Core CPU, a vibrant display, and a suite of advanced sensors, the Fireboltt wristphone is designed to exceed expectations. This launch marks a significant milestone for Fireboltt, reaffirming our commitment to pushing the boundaries of innovation and delivering cutting-edge solutions that enrich the digital lives of our users. We are excited about the potential this product holds and the positive impact it will have on the wearable tech landscape.”
Packed with features like a voice assistant, Google Suite integration, cloud-based watch faces, 800 mAh battery, wireless charging, and an intuitive control system, the DREAM wristphone goes beyond expectations. The inclusion of a comprehensive health suite further cements its position as a holistic and indispensable device in the realm of smart wearables.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
