MAM
Mudra creates national anthem for Big Cinemas
MUMBAI: Mudra Group has created a new National Anthem video for Big Cinemas, part of the Reliance ADA Group.
The video has been shot in sign language and enacted by children with a hearing/speech impairment.
Says Mudra Group CEO Bobby Pawar, “The idea is centered on the thought, ‘Patriotism knows no language‘ and it is brought to life by hundreds of special kids singing the National Anthem with their hands.”
The anthem was released on 26 January across Big Cinemas screens and will be played before the start of a movie.
“Our idea was to use the Anthem to make people do more than just stand and sing; it is to make them feel a little differently about their country while driving home a strong message about unity in diversity. The film is the first part of a programme to engage people, on ground and on line, in a dialogue about how we can free our nation from the prejudices that can divide us,” adds Pawar.
The Anthem has been directed by Amit Sharma of Chrome Pictures, based on the concept by Mudra Group.
Says Sharma, “What appealed to me most was the challenge this idea posed at me as a film maker. It needed to be handled very sensitively without losing out on the impact. I went and met these kids and was really touched by the spirit they showed. So I decided not to use any actors – but got these real special kids to do. Special thanks to all the teachers and the kids for their cooperation and their spirit with which they displayed.”
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
