MAM
Kings XI Punjab renews sponsorship deal with four
IPL franchise Kings XI Punjab has renewed sponsorship deals with Emirates, Reebok, USL and Wrigley ahead of the fourth season.
Emirates, the Dubai-based global airline, continues to be the team’s Title sponsor while Reebok is the Official Apparel Partner, USL is Official Games for Challenge Partner and Wrigley is the Official Chewing Gum.
The promoters of Kings XI Punjab said, “We are thrilled to have Emirates, Reebok, USL and Wrigley with us yet again for the upcoming season of IPL season IV. We are invigorated and look forward to a fruitful association as our sponsors have reaffirmed that they share the same passion towards cricket and our values. We as a team are eagerly waiting for the tournament to begin and assure an electrifying cricketing experience to our fans in India and overseas.”
Emirates Airline VP – India and Nepal Orhan Abbas said, “We have been very proud of our association with the IPL over the past two seasons. The tournament has grown bigger and better and the standard of the teams has also improved in that time. The Kings XI Punjab team looks very well balanced this season and we are looking forward to a great tournament.”
Reebok will be launching a fresh line up of merchandise soon. A Reebok India spokesperson said, “We are happy to be associated with Kings XI Punjab for the IPL Season 4. We believe the team is going strong and we wish them the best for the upcoming tournament. The apparel being designed especially for the team will be at the forefront of apparel technology and will be made available in a fresh new design for the fans as well.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
