MAM
Mango Slice launches campaign featuring Katrina Kaif
MUMBAI: PepsiCo‘s mango drink, Slice, is launching a new campaign featuring Katrina Kaif on 19 February.
There will be a 40-second long television commercial, which will be supported by robust outdoor and on-ground activation. Mango Slice will soon roll out its experiential activity called ‘Mango Lounge‘ across India.
The campaign is created by JWT.
Says JWT VP and executive creative director Soumitra Karnik JWT, “The current film builds on the already popular Slice Aamsutra campaign. Aamsutra was designed as a brand idea to give the consumer a differentiated and superior mango experience. In the current TVC, the importance of ‘waiting‘ is highlighted as one of the ways by which one can truly enhance the pleasure of enjoying the real taste of mango. The insight is true to the mango fruit which is seasonal, and we eagerly await rest of the months for it to arrive.”
Shot in Thailand, the new TV commercial also coincides with the launch of new Mango Slice Handy Pack.
“I am very excited to be a part of the new Slice campaign as it beautifully highlights the concept of indulgence for all mango lovers including me. Set in a magical, dream like forest, the campaign celebrates mango as the sweet fruit of patience. I also relate to the theme of ‘Sabr Ka Phal Meetha Hota Hai‘ as it holds true to my life and my journey in Bollywood”, said Katrina Kaif.
The TVC is directed by Karina Taira and is produced in Hindi and other Hindi and other regional channels.
Added PepsiCo India juices and juice drinks director Homi Battiwalla, “Mango Slice continues to enjoy strong growth in the juice and juice based drinks category and we are looking forward to another exciting mango season with the launch of our new campaign and the 350ml Handy Pack. The Aamsutra series has been very well received by mango lovers and has carved a distinct brand identity in its category. With this new campaign, we have taken the concept of indulgence and pleasure to another level and look forward to creating more excitement amongst consumers.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
