MAM
Mango Slice launches campaign featuring Katrina Kaif
MUMBAI: PepsiCo‘s mango drink, Slice, is launching a new campaign featuring Katrina Kaif on 19 February.
There will be a 40-second long television commercial, which will be supported by robust outdoor and on-ground activation. Mango Slice will soon roll out its experiential activity called ‘Mango Lounge‘ across India.
The campaign is created by JWT.
Says JWT VP and executive creative director Soumitra Karnik JWT, “The current film builds on the already popular Slice Aamsutra campaign. Aamsutra was designed as a brand idea to give the consumer a differentiated and superior mango experience. In the current TVC, the importance of ‘waiting‘ is highlighted as one of the ways by which one can truly enhance the pleasure of enjoying the real taste of mango. The insight is true to the mango fruit which is seasonal, and we eagerly await rest of the months for it to arrive.”
Shot in Thailand, the new TV commercial also coincides with the launch of new Mango Slice Handy Pack.
“I am very excited to be a part of the new Slice campaign as it beautifully highlights the concept of indulgence for all mango lovers including me. Set in a magical, dream like forest, the campaign celebrates mango as the sweet fruit of patience. I also relate to the theme of ‘Sabr Ka Phal Meetha Hota Hai‘ as it holds true to my life and my journey in Bollywood”, said Katrina Kaif.
The TVC is directed by Karina Taira and is produced in Hindi and other Hindi and other regional channels.
Added PepsiCo India juices and juice drinks director Homi Battiwalla, “Mango Slice continues to enjoy strong growth in the juice and juice based drinks category and we are looking forward to another exciting mango season with the launch of our new campaign and the 350ml Handy Pack. The Aamsutra series has been very well received by mango lovers and has carved a distinct brand identity in its category. With this new campaign, we have taken the concept of indulgence and pleasure to another level and look forward to creating more excitement amongst consumers.”
Brands
Blenders Pride unveils The One And Only campaign
New 360 campaign celebrates standing apart in a crowded world
MUMBAI: Blenders Pride Packaged Drinking Water has lifted the curtain on its latest campaign, ‘The One And Only’, sharpening its focus on a simple but powerful idea. In a world full of winners, only one truly stands apart.
Launched on 2 March 2026, the new narrative reframes success as something more than visibility or volume. For the brand, true success lies in distinction. It is not about being one among many. It is about being unmistakable.
The campaign brings this thought to life through three striking protagonists. Avanti Nagrath embodies fearless confidence and individuality. Kirandeep Chahal commands attention with a magnetic, unapologetic presence. Mahieka Sharma represents poise and quiet admiration. Each reflects a different facet of the brand’s personality, yet all share the same defining trait. They rise above.
Set in an aspirational world filled with equals, the film suggests that aura, confidence and style are what set the exceptional apart. It is a subtle reminder that influence is not claimed loudly, but worn effortlessly.
Blenders Pride has long positioned itself at the intersection of style and success, shaping modern Indian aspiration through innovation, industry firsts and iconic fashion platforms. With ‘The One And Only’, it turns the spotlight on a new generation that does not just want recognition. It wants admiration.
Pernod Ricard India chief marketing officer Debasree Dasgupta, said the brand has always believed in success with style and stature. She noted that today’s youth do not merely aim to succeed, but to stand apart with assurance, and the campaign captures that cultural shift.
The creative is backed by a full 360-degree rollout across digital and social platforms, including placements during the ICC T20 World Cup, alongside front-page newspaper ads and prominent outdoor sites across major cities. The aim is clear. To ensure the message of distinction is seen everywhere, yet feels like it belongs to the few.
Conceptualised by Ogilvy India, the campaign reinforces Blenders Pride’s long-standing cultural leadership. As Ogilvy North chief creative officer Nitin Srivastava put it, the brand has always stood for stature, style and effortless panache. ‘The One And Only’ simply distils that philosophy for a new era.
In a marketplace crowded with claims of greatness, Blenders Pride is betting on a quieter confidence. Not everyone can be the one and only. But that, perhaps, is the point.
