MAM
Euro RSCG wins creative mandate for Zee Business
MUMBAI: Euro RSCG has won the creative mandate of Zee Business. The account size, pegged at between Rs 80 to 100 million will have the agency‘s Gurgaon branch handle the business. The pitch process for the account was initiated last month.
Says Euro RSCG chief creative officer Satbir Singh, “The hunger for business news in Hindi speaking areas is multiplying as opportunities spread outside metros. Zee Business has been the leading medium on air, catering to that part of the population. We will work with the client to further strengthen its position as the undisputed channel of choice for business news in Hindi.”
The incumbent agency for the account was DraftFCB Ulka.
Adds Zee Business business head Raktim Das, “We liked the agency‘s execution. Primarily, we wanted to bring out a fresh new perspective on the brand positioning, ‘Aap ka Faida‘. We have been working on the same positioning for some time with DraftFCB Ulka. However, we wanted to use the same tagline, and foray into more audience engagement programmes and content in specific time bands.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
