MAM
Hindi GEC: Colors back to No. 2
MUMBAI: Like often in the past, Zee TV has been unable to retain its lead over Colors for a second straight week. After one week of spike, the Hindi general entertainment channel is back to No. 3.
The leader of the pack, Star Plus, continues to maintain its position amid a drop in overall ratings. The channel shed 17 GRPs (gross rating points) to close the week ended 5 March with 280 GRPs (from 297 GRPs in the previous week).
Colors added six GRPs to its tally and ended the week with 231 GRPs (last week 225 GRPs), displacing Zee TV. According to Tam data for the week ended 5 March (HSM, 4+, C&S households), Zee TV lost 16 GRPs to end with 217 GRPs (from 233 GRPs).
Meanwhile, Sab stayed ahead of sibling channel Sony Entertainment Television (Set). Sab collected 143 GRPs for the week, 10 short of its previous week‘s tally of 153, while Set added 4 GRPs to end with 140 GRPs.
Imagine TV was at sixth place with 71 GRPs (from 75 GRPs), followed by Star One (35 GRPs) and Sahara One (30 GRPs).
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
