MAM
Bata joins hands with Easyrewardz for the “BataClub” loyalty program
Mumbai: Easyrewardz, South Asia’s CLM and loyalty solution provider announced that Bata footwear brands globally have leveraged the “Zence” CRM solution stack by Easyrewardz, for the success of their multi-national “BataClub” program.
Founded in 1894, Bata has been at the forefront of making customer-centricity a reality with its motto of ‘going the extra mile’. Seeing that in the retail sector, the role of CRM has evolved into a vital necessity, and it stands poised for significant growth, Bata International is leveraging CRM solutions to provide an unparalleled shopping experience for its customers in geographies like Malaysia, Indonesia, Singapore and Bangladesh, having over 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, Weinbrenner, Sandak or Toughees.
The Footwear market in Southeast Asia is projected to grow by 5.18 per cent (2023-2028) resulting in a market volume of US$20.78bn in 2028. – Statista
Easyrewardz CEO Soumya Chatterjee said Easyrewardz CLM stack helps transform customer engagement in the retail landscape. Our CRM and loyalty solutions seamlessly manage the entire customer journey, from initial acquisition to continued engagement and retention offering an optimal shopping experience for Bata’s customers.
With the Zence CRM stack, we’ve equipped Bata International with advanced capabilities, providing a unified view of each customer across multiple locations. This enables personalised and attentive service, ensuring that every interaction with the brand is tailored to meet the unique preferences and expectations of Bata’s diverse customer base. We thank Bata for choosing us as their CRM and loyalty partners. This collaboration exemplifies our dedication to empowering retailers with cutting-edge solutions to navigate the evolving landscape of customer expectations and digital transformation.”
Bata International, leverages Easyrewardz Zence Loyalty solutions, seamlessly integrating various features to enhance customer engagement, utilizing LPaaS for crafting personalized loyalty journeys and fostering active engagement through WhatsApp.
Easyrewardz’s collaboration with Bata extends beyond conventional retail solutions as they have also played a pivotal role in establishing a program microsite for Bata. This microsite empowers customers with access to personalised dashboards, the ability to refer friends and family, and the opportunity to unlock delightful rewards and more.
Bata global customer experience director Geoffroy Berthon said on the success of the program “Bata and Easyrewardz are thrilled with the introduction of the “BataClub” program. This initiative was designed keeping in mind the values on which Bata was founded over 130 years ago. As a global group, we believe in respecting different cultures, and thus we have a very unique set of customers with diverse sets of needs & expectations. We are delighted to have chosen Easyrewardz as our partner in this journey to improve Customer Lifecycle Management to delight and reward customers. This facilitates tracking customer visits, enhancing service experiences, and fostering loyalty through personalized offerings and delightful services.
As market leaders in the footwear retail sector, the protection of our customers’ data and privacy is of utmost importance to us. Easyrewardz has been instrumental in ensuring the security of customer information through their end-to-end solutions, providing us with a 360° view of our customers’ profiles. Thank you to team Easyrewardz for their continuous support, we are eager to see this partnership grow and succeed.”
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
