MAM
CEAT Indian Supercross Racing League partners with Viacom18
Mumbai: CEAT Indian Supercross Racing League co-founder and director Veer Patel said “Our partnership with Viacom18 signifies a major step forward in expanding the reach of Supercross racing in India. Through JioCinema and Sports18, we aim to bring the thrill and excitement of our races to a diverse and enthusiastic audience, elevating the sport to new heights. With Viacom18’s extensive reach and expertise in live sports streaming and broadcasting, we are confident that this partnership will elevate the CEAT ISRL experience for fans across the country.”
Viacom18 spokesperson said, “We are proud to partner with the inaugural season of the CEAT Indian Supercross League. Adding to our unique array of sporting properties, we will deliver fans the best of Indian riders competing against top international talent across digital and TV platforms.”
CEAT ISRL’s partnership with Viacom18 will facilitate streaming of the races on JioCinema, reaching millions, enabling them to catch all the live action on the go, at their convenience, and on devices of their choice. Additionally, the league will also be broadcast live on the Sports18 network, enhancing viewership.
JioCinema has consistently been setting new benchmarks over the past year in live sports streaming. The IPL 2023 final on JioCinema set a new peak concurrency record for the league as 32.1 million viewers hit play.
For more information on the CEAT ISRL Season One Rider Auction and updates on team selections and riders, please visit the official website at
https://indiansupercrossleague.com/
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
