MAM
Tanishq associates with Amitabh Bachchan and Jaya Bachchan for an ad
MUMBAI: Jewellery brand, Tanishq, has associated with movie-stars Amitabh Bachchan and Jaya Bachchan for their forthcoming diamond campaign.
The campaign that is scheduled to go on air in mid April, aims to create awareness on how to evaluate the purity of these precious stones at the time of purchase.
According to an official statement, this ad will educate consumers about the 4Cs: cut, clarity, colour and carat.
Tanishq vice president Sandeep Kulhalli said, “With the growing demand for diamond jewellery category that contributes major part of our sales, our major focus this year will be to offer hi-quality diamond jewellery coupled with exquisite designs. Understanding the lack of awareness amongst customers in choosing right diamonds, we conceived the idea of educating our consumers through the ad campaign.”
On Tanishq‘s association with the Bachchans, Kulhalli said that for this campaign they needed someone who would reflect the brand‘s standing, and connect with people across a wide spectrum.
“We needed to create something that conveyed the desired message in an uncomplicated way. In line with this thought, we zeroed in on Mr. and Mrs Bachchan for this ad, whose combined fan following varies across 6 to 60 yrs of age, and will be desired personalities to reach out to the people easily spreading awareness on this precious jewel”, Kulhalli added.
Said Amitabh Bachchan, “I am glad to be a part of this ad campaign. This campaign has helped me discover the finer details on buying diamonds besides giving me an opportunity to create awareness on this rarest and most beautiful form of the precious stone.”
Added Jaya Bachchan, “While working in this campaign I got to know that the genuinity of a diamond depends on the cut, clarity and carat of the diamond, irrespective of the size. It is important for each one of us to know these intricate details, especially if there are any inclusions or spots in them.”
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
