Brands
TechnoSport and Tamil Nadu Government ink MoU for activewear factory in Erode
Mumbai: Homegrown activewear brand TechnoSport has inked a memorandum of understanding (MoU) with the Tamil Nadu Government to establish an activewear factory in Erode district. The cutting-edge facility, poised to commence production by March 2024, will specialize in technical textiles, harnessing state-of-the-art technologies from Germany, Japan, Italy, and Taiwan. Boasting a daily capacity of 25 tons, the mega factory is anticipated to create more than 2000 jobs over the course of the next four years.
The agreement, formalized during the Tamil Nadu Global Investors Meet, outlines TechnoSport’s commitment to manufacturing technical activewear fabrics under the ‘Special Scheme for Technical Textiles 2023’ at this facility. TechnoSport co-founder & director Sunil Jhunjhunwala said, “We are pleased to collaborate with the developmental initiatives of the Tamil Nadu government. The state’s well-established industrial ecosystem, advanced infrastructure, and business-friendly policies offer numerous opportunities that not only help us in reaching our goals but also contribute significantly to the state’s overall progress.”
Notably, TechnoSport has consistently showcased its dedication to providing high-quality yet affordable activewear to the masses over the years. This partnership not only aims to bolster the brand’s global recognition and local popularity but also endeavors to enhance the state’s economy through revenue generation and employment creation. It aligns with Tamil Nadu’s ambition to achieve a trillion-dollar economy sustainably and inclusively. By formalising this MoU with the Tamil Nadu Government, TechnoSport strives to achieve its ambitious targets and also seeks to propel the state’s economic progress and sustainable development.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
