MAM
Asian Marketing Effectiveness Festival kicks off in Shanghai
MUMBAI: The Asian Marketing Effectiveness Festival in Shanghai aims to offer delegates an extensive and topical two-day content programme, followed by an awards gala dinner which will unveil this year’s winners.
The jury has already been working to judge the 858 entries received and arrived at a shortlist.
Chaired by Citi head of global marketing Bob O’Leary, the 36 jury members will re-convene in Shanghai on 11 May to continue their judging and decide on the winners.
The shortlisted work will be exhibited at the festival. The awards ceremony gala dinner will take place on 13 May at which the winners of the 2011 awards will be announced. Delegates to the festival automatically gain entry to the awards.
Ongoing throughout the two days is a programme of seminars which has been put together by a content committee led by BBH Asia chairman Charles Wigley.
Focusing on this year’s theme of ‘unpacking effectiveness’, speakers include: Ogilvy Group UK VC Rory Sutherland, Ogilvy Public Relations Worldwide global CEO Christopher Graves, Draftfcb Greater China chairman and CEO Pully Chau and McCann Worldgroup director of strategic planning Asia Pacific Dave McCaughan.
Haymarket Asia MD Tim Waldron comments: “With entries nearly doubling year on year, the Asian Marketing Effectiveness Festival is firmly established as the benchmark standard marketing effectiveness awards in the region. Delegates to the festival are set to experience a stimulating and educational two days. With such a fantastic speaker line-up they are certain to come away feeling truly inspired by their industry.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
