MAM
BPCL empanels Law & Kenneth in new team of 4
MUMBAI: Law & Kenneth (L&K), an independent brand communications agency, has bagged the creative duties of state-run oil firm, Bharat Petroleum Corporation (BPCL), along with the three incumbent agencies — Lowe Lintas, Saatchi & Saatchi and Euro RSCG.
The account size is pegged at Rs 500 million a year. This amount will be divided amongst the four agencies. The size of the share, however, is not fixed.
BPCL, one of the oldest public sector petroleum and refining organisations in India, calls for a creative pitch every three years. This year, 14 agencies participated in the pitch process.
Speaking to Indiantelevision.com, L&K CEO Anil Sadasivan Nair said, “We are extremely pleased to be selected among such a tough competition.”
The four agencies are expected to provide the Fortune 500 company with comprehensive support in the areas of advertising and communication.
The company that is engaged in downstream petroleum sector, which consists of refining and marketing activities, is endorsed by Indian cricket team captain Mahendra Singh Dhoni and Formula One driver for Hispania racing team Narain Karthikeyan.
Dhoni promotes premium petrol brand Speed and lubricants brand Mak Lubricants. Narain also endorses premium petrol brand Speed.
Recently, UK creative agency L&K was hired by Hero Honda to create a brand identity for the company, after it parted ways with the 27-year-old partner Honda Motor. Also, Sanjiv Goenka, younger son of Rama Prasad Goenka, is creating a new corporate identity for his share of the RPG Group and has assigned the rebranding job to the agency.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
