MAM
OnePlus announces the partnership with Pixelworks on the upcoming OnePlus 12
Mumbai: OnePlus has announced that it has partnered with Pixelworks, the leading provider of visual processing solutions, to include the Pixelworks X7 Independent Visual Processor along with the company’s IRX gaming experience on the upcoming OnePlus 12. The inclusion of the X7 will enable the OnePlus 12 to give full play to OnePlus’ in-house graphics processing algorithms with powerful rendering capability and stunning visual quality, making the gaming experience on the OnePlus 12 realistic, engaging, and smooth beyond belief.
As pioneers in their respective fields, OnePlus and Pixelworks share the same commitment to pushing the boundaries of innovation, particularly in elevating mobile gaming experiences through enhanced visual processing technologies. With the integration of the Pixelworks X7 Independent Visual Processor on the new OnePlus 12, the two companies are driving a significant leap forward in delivering high-resolution image quality and exceptional gaming performance on a mobile device.
“We’re honoured to continue partnering with Pixelworks to bring the X7 Independent Visual Processor to the OnePlus 12,” said OnePlus president and COO Kinder Liu. “Celebrating a decade of OnePlus, the OnePlus 12 is a masterpiece ten years in the making that is set to deliver all-round flagship performance. Our goal is to provide users worldwide with the best all-round experience, and central to this are fully immersive visuals delivered through a best-in-class display. Through our year-long partnership with Pixelworks, we have benefited from the incredible synergies between both of our companies and we look forward to exploring further opportunities to boost the mobile gaming experience for our users.”
Through the partnership with Pixelworks, the HyperRendering feature on the OnePlus 12 has been fully activated to redefine the concept of immersive gaming. The incorporation of Pixelworks’ dedicated X7 Independent Visual Processor empowers the OnePlus 12 to deliver 2K super-resolution and supreme clarity with remarkable efficiency. This includes silky-smooth motion quality at 120fps, ultra-low 10ms latency with imperceptible frame interpolation, intelligent real-time colour calibration, and more. Thanks to the inclusion of the X7 and support from Pixelworks, true-to-life visuals with intricate details and rich nuances can be fully presented on the OnePlus 12 to deliver ultra-realistic and captivating gaming experiences.
“We are thrilled to partner with OnePlus to bring an immersive mobile gaming experience with supreme graphics quality to its users,” said Pixelworks China president Ting Xiong. “As the IRX-certified smartphone, the OnePlus 12 epitomizes the advantages of Pixelworks’ profound display technologies, rendering acceleration solutions as well as game performance and picture quality tunning expertise. OnePlus is our long-term strategic partner, we witnessed and participated in generations of OnePlus smartphone products. We appreciate OnePlus’ constant pursuit of better and we believe that OnePlus 12 will further extend the boundaries of visual experience for consumers with its premium picture quality and unparalleled gaming experience.”
Looking ahead, OnePlus is set to continue bringing the ultimate mobile gaming experience to users through its partnership with Pixelworks as it reaffirms its commitment to disruption and innovation in mobile technology.
The OnePlus 12 is set to launch globally at 19:30 IST, 23 January 2024, at Gate No. 4 Pragati Maidan in Delhi. For detailed information regarding ticket availability and price for the launch event, please visit
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
