MAM
Pix expands ‘Movie Club’ brand building initiative
MUMBAI: English movie channel Pix started its ‘Movie Club‘ brand building initiative eight months back. The aim was to build a connect with college students by offering them films to see theatrically at a low cost of Rs 30. Now the channel is looking to grow the initiative by offering free screenings.
Pix marketing head Himmat Butalia said that membership has grown from 500 to 3000 members. “We received a great response from the student community for the Pix Movie Club. As a channel we have decided to take this association further by making all the screenings free. This initiative is our way of giving back to our young members who have supported the Pix Movie Club. The Pix Movie Club is a brand building initiative. Movie viewing habits on television are formed at this age. Our aim is to catch the movie viewing audience when they are young.”
Pix screens one to two movies a month, with a focus on action oriented fare. Its partner is PVR and it does the initiative in Mumbai, Delhi and Bangalore.
“We are looking to take the Movie Club initiative to more cities in the coming months. To create awareness about the Movie Club initiative, we use on-air promos as well as Facebook and SMS,” said Butalia.
To be a member at Pix Movie Club college students can register online with www.pixtelevision.com. On applying, a unique membership number will be sent to the applicants via email which needs to shown at the multiplex.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
