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AME: Ogilvy wins three gold

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MUMBAI: Indian agencies were placed well at the 9th edition of Asian Marketing Effectiveness Awards, with all the 19 shortlists being on the winning side.

While Ogilvy won top honours with three gold, BBDO India took home one gold.

Ogilvy & Mather‘s ‘BlackBerry boys‘ won gold in the category of best insights/strategic thinking; its ‘how we sold chocolate bars equaling more than 2.5 times the Great Wall‘ and ‘how ringing the bell can reduce violence against women‘ were recognised  in best insights / strategic thinking group.

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The agency also won three silvers and one bronze.

BBDO India‘s ‘W.A.L.S. – women against lazy stubble‘ campaign was omnipresent.

This project won five awards in different categories, with one gold, one silver and three bronze awards.

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It won a gold metal in the category of best marketing campaign for national brand development.

Mindshare India‘s ‘use mobile save paper‘ campaign won two metals with a silver in most effective use of interactive marketing category and one bronze given in the most effective use of eco/green marketing group.

The evening‘s most celebrated, Platinum award, went to Clemenger BBDO & Proximity, Melbourne for its campaign called ‘how hiding a restaurant proved that Yellow Pages worked better than ever – The Hidden Pizza Restaurant‘. The project was executed for Sensis – Yellow Pages Australia.

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Winners 2011:
Gold BlackBerry Boys Ogilvy & Mather Mumbai Vodafone Essar Most effective use of advertising
Gold How we sold chocolate bars equaling more than 2.5 times the Great Wall Ogilvy & Mather Mumbai Cadbury Kraft India Best insights / strategic thinking
Gold How ringing the bell can reduce violence against women Ogilvy & Mather Mumbai Breakthrough: bring human rights home Best insights / strategic thinking
Gold W.A.L.S. – Women Against Lazy Stubble BBDO India P&G Best marketing campaign for national brand development
Silver Pulsar & Stunting: Creating India‘s best selling sports bike Ogilvy & Mather Mumbai Bajaj Auto Best sustained success
Silver Dove – Damage Expert Ogilvy & Mather Mumbai Unilever India Best sustained success
Silver Project Swasthya Chetna Ogilvy & Mather Advertising Hindustan Unilever Most effective use of sponsorship and event marketing
Silver W.A.L.S. – Women Against Lazy Stubble BBDO India P&G Best integrated marketing campaign
Silver Use Mobile Save Paper Mindshare India Idea Cellular Most effective use of interactive marketing
Bronze How we sold chocolate bars equaling more than 2.5 times the Great Wall Ogilvy & Mather Mumbai Cadbury India Best integrated marketing campaign
Bronze W.A.L.S. – Women Against Lazy Stubble BBDO India P&G Most effective use of public relations
Bronze W.A.L.S. – Women Against Lazy Stubble BBDO India P&G Best insights / strategic thinking
Bronze W.A.L.S. – Women Against Lazy Stubble BBDO India P&G Best ideas
Bronze German Engineering Made in India DDB Mudra Volkswagen India Most effective use of advertising
Bronze This Beauty Never Sleeps Mindshare India Hindustan Unilever Best brand loyalty marketing campaign
Bronze German Engineering Made in India DDB Mudra Volkswagen India Best insights / strategic thinking
Bronze Save our Tigers Dentsu Communications Aircel, India Most effective use of eco / green marketing
Bronze Use Mobile Save Paper Mindshare India Idea Cellular Most effective use of eco / green marketing
Bronze Siemens Ecovatives RK SWAMY Media Group Siemen, India Most effective use of eco / green marketing
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Trump announces $300bn Texas oil refinery with Reliance, calls it the biggest in US history

First new US refinery in 50 years planned at Brownsville port with Reliance

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WASHINGTON: The United States may soon see the first brand-new oil refinery built on its soil in half a century.

Donald Trump announced a proposed $300 billion refinery project in Texas, calling it a landmark moment for American energy production and jobs.

Posting on Truth Social on 10 March, Trump said the facility would be built at the Port of Brownsville and developed by a company called America First Refining, with major investment from India’s Reliance Industries.

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The announcement frames the project as a centrepiece of the administration’s push for “energy dominance”, with Trump claiming it would deliver thousands of jobs and billions of dollars in economic activity to South Texas.

If realised, the plant would mark the first all-new major refinery constructed in the United States since the 1970s. In recent decades, oil companies have largely chosen to expand existing facilities rather than build new ones, citing high costs, regulatory hurdles and environmental scrutiny.

Trump described the proposed investment as the “biggest in US history”, positioning it as proof that policy changes such as streamlined permits and lower taxes are drawing large-scale energy investments back into the country.

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The refinery is planned for the Port of Brownsville, a strategic Gulf Coast location that provides easy access to shipping routes and export markets.

A key partner in the project is Reliance Industries, controlled by billionaire industrialist Mukesh Ambani. The company already runs the world’s largest refining complex in Jamnagar, India, making it one of the most experienced operators in large-scale petroleum processing.

The Texas venture would mark a significant step for the group into America’s domestic refining sector, potentially strengthening industrial ties between the US and India.

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The proposed refinery is being promoted as a next-generation facility capable of processing American shale oil while maintaining high environmental standards. Trump said it would be “the cleanest refinery in the world”, although the specific technologies behind that claim have not yet been detailed.

Industry observers also note that the $300 billion figure is unusually large for a refinery project, and analysts are waiting for more clarity on whether the number reflects total construction costs, long-term infrastructure investment, or broader economic impact estimates.

As of 11 March, Reliance Industries had not publicly confirmed the investment size or the structure of its involvement.

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For now, the announcement has sparked equal parts excitement and curiosity in energy markets. If the plan moves from promise to pouring concrete, the refinery could reshape the Gulf Coast energy landscape, and reopen a chapter in American refining that has been quiet for nearly fifty years.

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