MAM
IPL TV ratings continue to fall
MUMBAI: The fourth edition of the Indian Premier League (IPL), following the cricket World Cup, continues to put up a weaker performance compared to its earlier versions.
IPL 4.0 scored an average TVR of 3.84 for the first 59 matches, according to data from Tam Sports (six metros C&S4+). Last time the matches fetched a TVR of 6.36 compared to a rating of 4.66 in the second year and 5.39 in the first season.
The previous season‘s data for the 59 matches, however, includes the semifinals.
In IPL 4.0, the last 10 matches got an average TVR of 3.32. Only two of them crossed a TVR of 4. The highest rating was the match between Mumbai Indians and Kings XI Punjab, which got a TVR of 4.42.
Overall, the highest rated match is still the first match which got a TVR of 7.77. It was the only match that touched a TVR of 7. Last year, five matches during the league stage touched a TVR of 7.
According to Alchemist managing director and promoter Manish Porwal, the vanilla reach of the IPL has gone up but people are spending less time on it. They are also coming back to it less often.
“There is fatigue due to the World Cup. The longer duration of the tournament has also affected ratings. There is a limit to the amount of cricket people are willing to watch,” he says.
The addition of two teams has also added to the fragmentation. “Loyalties to some extent are being split. For instance, all of Maharashtra used to watch the Mumbai Indians. Now with Pune coming in, some people in Maharashtra have an interest in that team. The good news, however, is that the drop has not been as bad as was expected,” says Porwal.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
