MAM
Godrej declares brand value at $2.86 bn
BANGALORE: The Godrej group (Godrej) today published a brand valuation report that has pegged the present value of the Godrej brand at $2.86 billion.
Godrej commissioned global brand consultancy Interbrand to carry out the brand valuation exercise.
Godrej Group Executive VP for strategic marketing Ashutosh Tiwari explained, “Interbrand’s diagnostic approach found that business units such as Good Knight, Properties, Locks and Security Solutions performed strongly on brand strength relative to international benchmarks. These successes reflect our focused investment in building strong brands inside the portfolio that will compliment the masterbrand story. Interbrand’s valuation also identified a range of important themes that will speed us on our journey towards brand centricity. We are excited about moving on as a next step in our journey of brand development”.
Godrej says the Godrej masterbrand accounts for more than 75 per cent of the total brand value, illustrating the importance of the masterbrand as a strategic business asset and its potential to improve with further investment. This value implies that more than 30 per cent of Godrej’s firm value comprising tangible capital, brand and other intangibles is accounted for by the brand.
Godrej initiated this ‘next’ step to synergise its business units around a central brand. The brand valuation report will help guide future brand investment and decision making in an evolved, consumer centric manner.
The Indian market is witnessing an emerging paradigm where companies are increasingly wiring their entire organizations around their brand in order to deliver delight to their consumers.
The valuation represents a critical milestone in Godrej’s quest to position the ‘Brighter Living’ brand at the heart of its global organisation, and it will help the Mumbai-based company to leverage the total value of its brand within the fast-changing Indian marketplace.
Brands
Trump announces $300bn Texas oil refinery with Reliance, calls it the biggest in US history
First new US refinery in 50 years planned at Brownsville port with Reliance
WASHINGTON: The United States may soon see the first brand-new oil refinery built on its soil in half a century.
Donald Trump announced a proposed $300 billion refinery project in Texas, calling it a landmark moment for American energy production and jobs.
Posting on Truth Social on 10 March, Trump said the facility would be built at the Port of Brownsville and developed by a company called America First Refining, with major investment from India’s Reliance Industries.
The announcement frames the project as a centrepiece of the administration’s push for “energy dominance”, with Trump claiming it would deliver thousands of jobs and billions of dollars in economic activity to South Texas.
If realised, the plant would mark the first all-new major refinery constructed in the United States since the 1970s. In recent decades, oil companies have largely chosen to expand existing facilities rather than build new ones, citing high costs, regulatory hurdles and environmental scrutiny.
Trump described the proposed investment as the “biggest in US history”, positioning it as proof that policy changes such as streamlined permits and lower taxes are drawing large-scale energy investments back into the country.
The refinery is planned for the Port of Brownsville, a strategic Gulf Coast location that provides easy access to shipping routes and export markets.
A key partner in the project is Reliance Industries, controlled by billionaire industrialist Mukesh Ambani. The company already runs the world’s largest refining complex in Jamnagar, India, making it one of the most experienced operators in large-scale petroleum processing.
The Texas venture would mark a significant step for the group into America’s domestic refining sector, potentially strengthening industrial ties between the US and India.
The proposed refinery is being promoted as a next-generation facility capable of processing American shale oil while maintaining high environmental standards. Trump said it would be “the cleanest refinery in the world”, although the specific technologies behind that claim have not yet been detailed.
Industry observers also note that the $300 billion figure is unusually large for a refinery project, and analysts are waiting for more clarity on whether the number reflects total construction costs, long-term infrastructure investment, or broader economic impact estimates.
As of 11 March, Reliance Industries had not publicly confirmed the investment size or the structure of its involvement.
For now, the announcement has sparked equal parts excitement and curiosity in energy markets. If the plan moves from promise to pouring concrete, the refinery could reshape the Gulf Coast energy landscape, and reopen a chapter in American refining that has been quiet for nearly fifty years.
