Digital
Doceree concludes ‘The Next Marketing With HJ’ season one feat Rob Reilly
Mumbai: Doceree, a global platform for HCP programmatic marketing, concluded 2023 on a new high as Doceree founder & global CEO Harshit Jain MD exchanged revolutionary insights with WPP global chief creative officer Rob Reilly about the paramount value of culturally-inclusive marketing in today’s digital age, in the final episode of the refreshing knowledge-first series, ‘The Next Marketing with HJ’.
Launched on Doceree’s YouTube channel on 1 August 2023, season one of the first-of-its-kind talk show hosted by Harshit Jain MD encourages dynamic knowledge-sharing with global marketing/advertising experts through eight enriching and entertaining episodes. In its engaging episodes, the experts share anecdotes from their marketing journey and shed light on the trends and cutting-edge solutions that have enabled transformation in the industry, in the most candid manner. As the new age marketers strive to build authentic relationships and connections, the entertaining series serves as a guide through the ever-changing landscape of healthcare marketing.
Speaking on the successful conclusion of the series, Harshit Jain MD said, ‘The year 2023 was indeed a year of many new beginnings and it goes without saying that our talk show, The Next Marketing With HJ, has played a prominent role in making the year special for not just Doceree but all the aspiring and practising marketers watching the episodes to seek actionable advice and inspiring stories. I am immensely grateful to all the experts who supported me in this endeavour and am all set to launch Season 2 soon.’
Reflecting on his participation in the show WPP chief creative officer Rob Reilly said, “As creatives, it’s essential to be curious and to look for inspiration and knowledge in unexpected places. With “The Next Marketing with HJ,” Harshit has created a platform that does just that, while bridging the gap between marketing and healthcare to remind us that campaigns have the power to change people’s lives.”
Known for its diverse content palette, Season 1 featured exceptional marketing talents in its previous episodes, including McCann Worldgroup global chief strategy officer Harjot Singh; FINN Partners senior partner-global digital health Ritesh Patel; Indegene omnichannel activation lead Nancy Phelan, Relevate Health EVP-omnichannel strategy George C.D Griffith; Avalere Health chief media officer Jeffrey Erb; Initiative MD Karima Sharif-Ali; and Initiative Health UK MD Richard Springham.
Aiming to capture an insightful exploration into the forefront of global marketing trends and expertise within the life sciences industry, Doceree is looking forward to launching season two of The Next Marketing With HJ, in 2024.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
