Brands
Fabindia welcomes spring with ‘The Big Spring’
Mumbai: As the new year and the Spring season unfolds, Fabindia invites fashion and lifestyle enthusiasts to immerse themselves in a celebration of style, craftsmanship, and sustainability with the “Big Spring”. Spring is all about freshness and what better time to launch the Spring campaign than at the beginning of the new year. It is a celebration where fashion meets traditional handicrafts and quality meets affordability. And it’s all happening across their 350 plus stores and online on fabindia.com and the fabindia app, from 9 Jan 2024 onwards.
The Big Spring represents a fusion of tradition and elegance, offering a curated range that not only captures the vibrant spirit of spring but also echoes Fabindia’s commitment to artisanal fashion. Whether you are revamping your office wardrobe, attending a ceremony or planning a vacation, their latest deals and styles have got you covered.
Shop from a curation of contemporarily designed kurtas, saris, shirts and trousers. Complete the look with trendy accessories including fine Indian jewellery, bags and footwear. The choices also extend to the fabHOME collection on home linens, décor and gifting concepts. And of course, Bigger Bags lead to Bigger Savings.
Talking about the Big Spring at Fabindia, Fabindia president retail Ajay Kapoor said, “The onset of Spring has always held a special place for our patrons to upgrade their wardrobes and home décor. We would be offering cotton and fine linens adorned with Indian hand block prints and traditional crafts in everyday apparel for work, at home and on the move to premium woven silks and silk blends celebrations and weddings. We look forward to making the shopping experience for our customers all the more unforgettable across all our stores. This Spring will certainly be Big on Style, Bigger on Offers and the Biggest on Smiles.”
Explore the stunning offerings within Fabindia’s Big Spring celebration, featuring an array of dazzling pieces that are sure to captivate your senses.
White chikankari maxi dress
MRP ₹3,699
This white full-sleeve cotton dobby tiered dress features Chikankari embroidery and is capped with a round slit neck and ankle-length ruffled hem. It is accompanied by a slip in matching white.
Navy silk chikankari long kurta
MRP ₹6,999
With intricate Chikankari detailing, this navy blue long kurta features long sleeves, is knee length and exudes class and style. It will be ideal for any occasion, formal or informal.
Yellow cotton silk blend chikankari dress
MRP ₹ 3,499
This yellow Chikankari dress will add a handcrafted touch to your little girl’s wardrobe. With beautiful embroidery and a flared knee length hem, your little princess will look as cute as can be at the next festive occasion.
Green cotton printed bed sheet
MRP ₹ 3,499
With captivating motifs and crafted with premium cotton, this bed sheet infuses your space with charm and comfort, a delightful blend of artistry and coziness.
Brands
Netflix acquires Ben Affleck’s AI film-tech firm InterPositive
Streaming giant picks up production startup to streamline digital filmmaking
LOS ANGELES: Netflix has officially acquired InterPositive, an AI film-technology startup founded by actor and director Ben Affleck. The move marks a significant investment by the streaming service into assistive AI tools designed to support the technical side of movie production. While many AI companies focus on generating new images or scripts, InterPositive focuses on the logistical challenges of filmmaking. The firm’s technology is designed to handle technical tasks that often delay post-production, such as correcting lighting inconsistencies and ensuring visual continuity across different takes.
The acquisition is not about replacing human actors or writers. Instead, Netflix intends to use the technology as a digital assistant for directors. The software understands cinematic logic, meaning it can automatically adjust background elements or environmental effects to ensure a film looks polished and consistent without months of manual editing.
In a Netflix post on Thursday, Affleck emphasised that the project was born out of a desire to support the craft rather than automate it. “I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that,” Affleck wrote. “From the invention of the moving image to the transition to digital, from motion capture to virtual production, technology has evolved alongside the artists who use it. Our shared commitment to continuing this legacy makes joining together a natural next step.”
Netflix chief product and technology officer Elizabeth Stone said, “Our approach to AI has always been focused on meaningfully serving the needs of the creative community. InterPositive’s technology is purpose-built for filmmakers and showrunners to naturally support their visions. We’re excited to welcome the team to Netflix and continue building a future where technology enhances storytelling, while people remain at the core.”
Netflix chief content officer Bela Bajaria added, “New tools should expand creative freedom, not constrain it. Ben and his team are part of a long tradition of artists leading innovation in storytelling. Their work gives filmmakers more choices, control, and protection for their vision.”
The deal coincides with a broader partnership between Netflix and Artists Equity, the production company led by Affleck and Matt Damon. Following the success of their recent projects on the platform, this acquisition cements Affleck’s role as both a creative and technical advisor to the streamer. Affleck noted that the partnership was a logical fit due to “Netflix’s decades of experience applying and scaling technology responsibly.” He will serve as a senioradvisor for the integration of the technology, ensuring the tools remain focused on helping filmmakers.
For the film industry, this acquisition signals a shift in strategy. Rather than just buying finished movies, Netflix is now owning the specialized technology used to build them. By bringing these tools in-house, the company aims to reduce the rising costs and lengthy timelines associated with high-budget original films while giving their productions a technical edge in speed and visual quality.
