MAM
Ormax Media eyes 100% growth in FY’12
MUMBAI: Media research and consulting firm Ormax Media aims at doubling its revenues in FY‘12 as it looks at the regional markets and plans to launch new products across categories.
The company had achieved an 80 per cent growth in 2010-11 over the earlier year.
“We saw almost 80 per cent growth from 2009-10 to 2010-11. In fact, the plans for 2011-12 are for an even higher growth rate, of about 100 per cent. We believe that we are still a young company and while we are now firmly established and positioned as media and entertainment experts, there are still many frontiers to cross,” said Ormax Media co-founder & CEO Shailesh Kapoor.
Kapoor claims that his firm has no competition at present as there is no research company investing in creating media and entertainment knowledge the way Ormax Media is. “If anyone were to start attempting this today, it would take them at least 2-3 years to reach to our level of data and products,” he said.
The company has invested in creating products and tools over the last three years that can be used across the industry. Ormax boasts of 18 trademarked products and believes that there are many other needs that can be addressed.
“We have done extensive work in the news genre, but I believe we have a lot more to contribute in that area. Regional channels is another area I‘m extremely keen on, especially down South. We have made several breakthroughs in Bollywood, and today, eight leading film production companies are working with us. However, I believe that the potential of film research in India is several times bigger than what is being explored currently. So, as you can sense, there is so much to do across categories. It should keep us busy for a while,” Kapoor added.
At present, Ormax Media is working with 35 TV channels and has worked on 18 films. It is also targeting media agencies to widen its reach. It is working with Mindshare, Maxus and Lintas.
“There have been two areas in which we do work relevant to media agencies. One of them is evaluation of media associations. For example, if a brand has invested heavily in sponsoring a programme, we will help them measure the actual impact of the association. We have done several such studies now, and have a very powerful index called Branding Effectiveness Index (BEI) to measure the success of such media associations. The second area is cricket. Our syndicated study, Day After Cricket (DAC), tracked ad recall and likeability during World Cup and IPL this year. In fact, we are coming out with a consolidated report on the two events, which will be enormously useful for advertisers and agencies for taking more informed cricket buying decisions,” Kapoor elaborated.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
