MAM
O&M and Lowe amongst most effective agency offices
MUMBAI: They might not have won many metals at Cannes Lions 2011 but if a new index is to be believed, Ogilvy & Mather Mumbai and Lowe Lintas Mumbai are two of the world’s top five most effective agency offices.
While Ogilvy & Mather has been ranked at No. 2, Lowe Lintas Mumbai was placed fifth in the results of the inaugural Effie Effectiveness Index that were extracted after analysing finalist and winner data from 40 worldwide Effie competitions.
Interestingly, while two of the top five most effective agency offices are from India, the other three are from South America.
Marketing network Effie Worldwide and the global marketing intelligence service, Warc, revealed the results of the inaugural, Effie Effectiveness Index, at the 58th Cannes Lions International Festival of Creativity.
The index has also claimed that Procter & Gamble is the most effective advertiser; McDonald‘s the most effective brand; Omnicom the most effective advertising holding company; and BBDO Worldwide the most effective advertising agency network, globally.
Moreover, the top five most effective advertisers around the globe include Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola.
The top five most effective brands are McDonald‘s, Pepsi, Coca-Cola, Chevrolet and Vodafone.
According to the results, the top five most effective agency holding groups in the world are Omnicom, WPP Group, Interpublic (IPG), Publicis Groupe and Havas Advertising.
The other most effective agency offices are Sancho BBDO of Bogota, Colombia (1), OMD (Bogota, Colombia) (3) and BBDO (Santiago, Chile) (4), while the top five independent advertising agencies are Wieden + Kennedy, (Portland, Oregon, USA), Kinograf (Kiev, Ukraine), Rabarba (Istanbul, Turkey), BBH Singapore and a fifth place tie between BMF (Sydney, Australia) and Propaganda House (Kiev, Ukraine).
The top five most effective agency networks are BBDO Worldwide, McCann Worldgroup, Ogilvy & Mather, DDB Worldwide, and JWT.
MAM
Taboola names Krishan Bhatia as chief business officer
Digital ad veteran takes the reins to steer taboola’s global sales and AI growth
NEW YORK: Taboola has added Krishan Bhatia to its leadership team as chief business officer, signalling a bold push in global sales and partnerships.
Bhatia will spearhead revenue growth across Taboola’s full product suite, including its Realize performance advertising platform, publisher network, CTV performance, and generative AI offerings. He brings a proven record of driving growth at leading tech and media giants, including Amazon and NBCUniversal.
At Amazon, Bhatia launched and led the global video advertising business spanning Prime Video, Live Sports, Twitch, and third-party programmers as VP, global video advertising and partnerships. Prior to that, he served as president and chief business officer at NBCUniversal’s global advertising and partnerships division, overseeing digital, streaming TV, and advanced advertising.
“Krishan is joining Taboola at a pivotal moment in our journey,” said Taboola CEO Adam Singolda. “We are redefining performance advertising on the open web. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. DeeperDive is putting generative AI directly into publishers’ hands, helping them innovate and thrive. The opportunity ahead is massive.”
Singolda added that Bhatia’s experience in building global advertising businesses and executing at scale will complement Taboola’s growth. “We’ve built a strong foundation for long-term success, surpassing $2 billion in revenue under Eldad Maniv, our president and COO. With that momentum, I’m thrilled to welcome Krishan to the team to take our go-to-market execution to the next level.”
“Taboola has a bold vision, combining global scale and innovative technology to empower advertisers and publishers,” said Bhatia. “The launch of Realize has strengthened Taboola’s position as a leader outside search and social. With DeeperDive, generative AI, and a clear focus on partner success, there is a huge runway ahead. I’m excited to join the team at such a transformative time.”
With Krishan Bhatia on board, Taboola is all set to turn up the heat in performance advertising, blending global scale, AI innovation, and next-level partnerships to shape the future of the open web.
