MAM
Colors gains to widen gap with Zee TV
MUMBAI: Colors, which had dropped ratings to stand dangerously close to Zee TV, has now widened the gap as it gained 33 GRPs (gross rating points) in the week ended 25 June.
Colors ended at 263 GRPs, up from 230 GRPs in the trailing week, while Zee TV maintained its status quo with 228 GRPs.
Star Plus continues to stay ahead, adding eight GRPs to end the week with 292 GRPs, according to TAM data (C&S, 4+, HSM).
Sony Entertainment Television, on the other hand, shed 11 GRPs to close the week ended 25 June with 150 GRPs. Sab maintained its position with a score of 137 GRPs (last week 138).
Imagine TV clocked 81 GRPs (last week 89), while Star One and Sahara One were at 35 GRPs and 29 GRPs respectively.
Among the top shows on the GECs, Pavitra Rishta (Zee TV) stayed ahead with 5.4 TVR, followed by Colors’ Balika Vadhu (4.8 TVR), Star Plus’ Saathiya (4.43 TVR), Zee TV’s Ram Milayi Jodi (4.4 TVR) and Star Plus’ Pratigya (4.35 TVR), according to Tam data.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
