MAM
Huawei appoints new creative and media agencies
MUMBAI: Huawei Technology has appointed new partners to handle its creative, media, on-ground and online duties.
Contract Advertising won the creative mandate following a multi-agency pitch that also involved Draftfcb Ulka and Mudra, the incumbent agency.
Besides Contract, Motivator of GroupM will be the media partner, Encompass will be the on-ground partner and iContract would back Contract on the digital front.
Contract will work on three verticals of Huawei — terminal,
enterprise and network and aim to establish the company’s devices in open market launches of its Android devices, tablets, data card etc.
The agency’s prime focus will be terminal business that will involve promotion and launch of mobile handsets and other devices. Contract will also take care of the growing B2B business.
Contract Advertising GM Prashant Mathur said, “While we listened very attentively and keenly to the client’s needs and requirements, in our presentation, we remained true to what we believed the corporate brand and the product brands required.”
Huawei- devices marketing and solutions director Anand Narag added, “Huawei has traditionally been a strong B2B brand. We have now set ourselves a target to be amongst the top five handset brands globally by 2013.”
Narag also stated that the company is now looking forward to Contract as a single window marketing partner to spearhead all communication solutions across mediums – traditional as well as non-traditional.
Huawei-Network marketing and solutions director Sethu Raman asserted that the creative idea from Contract was adaptable to their multiple categories.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
