MAM
Euro RSCG 4D Matrix bags TI Cycles’ digital mandate
MUMBAI: Murugappa Group‘s TI Cycles of India has roped in digitalagency Euro RSCG 4D Matrix to handle its digital business.
ePagemaker was the incumbent agency for the brand.
TI Cycles of India is aiming to promote cycling and fitness through the fun and fitness platform on ground as well in the digital world and hence has partnered with Euro RSCG 4D Matrix.
The agency will manage the company‘s website, social media marketing, search engine marketing, mobile marketing and other digital.
Euro RSCG 4D Matrix COO said, “This is a great win for us considering the extent of work we can do for them. There have been instances where digital has helped drive not just sales, but more importantly, consumer engagement in a similar segment. The team looks forward to this challenge.”
TI Cycles of India and BSA Motors GM-Marketing, Rajesh Mani said, “Euro RSCG 4D Matrix showcases a promise of fresh creative talent and a solid digital backend, which will help us enrich the audience‘s digital experience. We look forward to an enriching and exciting partnership.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
