MAM
Polaris assigns creative duties to Future Uday
MUMBAI: US-based manufactures of off-road vehicles, Polaris, is all set to venture into Indian market by September 2011 and has appointed Future Uday to handle the creative business.
Also, the company has handed over the responsibilities of designing and development of its showrooms to Cheil Worldwide.
Confirming the news to Indiantelevision.com, Polaris India country head Pankaj Dube said, “We have seen the work done by Future Uday and their creative ideas for our products were apt. This is the first time we are going to launch ATVs and off-road jeeps and the agency understood our needs well and conceptualised it well.”
The company that will be based in Delhi is in the process of finalizing deals in India.
