MAM
VivaKi Exchange creates CEO post, elevates Mona Jain
MUMBAI: VivaKi Exchange has elevated Mona Jain to the newly created position of chief executive officer.
Prior to this development, Jain held the position of COO at VivaKi Exchange.
In her new role, she will continue to report to VivaKi Exchange chairman Ambika Srivastava.
Jain has over two decades of marketing communications experience. Previously, as COO, she witnessed the expansion and growth of VivaKi Exchange.as well as new client portfolios both at Starcom MediaVest Group India and ZenithOptimedia India.
Jain has worked with agencies such as Hindustan Thompson, Contract, Mudra Communications, FCB, ZenithOptimedia and Cheil Communications. She also did a short stint to gain clients’ side experience with Glaxo Smithkline Beecham. She has worked with clients such as PepsiCo, Horlicks, McDonalds, Whirlpool, Frito Lays, Hyundai, Hewlett Packard, Nokia, Nestle and Samsung.
Srivastava said, “I am extremely pleased to announce Mona’s appointment as the first CEO for VivaKi Exchange. She is highly respected by the industry, our clients and media partners as well as the teams of Starcom MediaVest Group and ZenithOptimedia for her integrity, passion and most of all for her ability to add and create value. Since her joining in 2005, Mona has ensured phenomenal growth for the Groupe and has played an extraordinary role in upping the service and delivery quotient for clients and teams alike.”
Speaking on her new role Jain added, “It is indeed a momentous occasion and I am honoured and humbled on my appointment as the first CEO for VivaKi Exchange. Once again I would like to thank the leadership team for their faith and confidence in my abilities. I see us continuing to create innovative, distinct and aggressive advantages for VivaKi Exchange, driving client vision and nurturing further collaboration and integration with media owners and our superlative team.”
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
