MAM
Colgate-Palmolive Q1 ad spend up 42.34% to Rs 988 mn
MUMBAI: FMCG major Colgate-Palmolive India has amplified its ad spends by 42.34 per cent during the quarter ended June 2011, as it launched a series of new products during the three-month period.
The company spent Rs 987.9 million on advertising and sales promotion in the quarter under review, compared with Rs 694 million a year ago.
Colgate-Palmolive India launched products in its various categories namely Colgate Sensitive Pro-Relief Toothpaste, Colgate 360 Sensitive Pro-Relief Toothbrush, Colgate Plax Sensitive Mouthwash and Colgate Plax Complete Care Mouthwash.
A heavy launch quarter had an impact on the expenses and the company posted a 17.66 per cent drop in net profit to Rs 1 billion, from Rs 1.22 billion in the earlier year.
Total revenue during the quarter rose 14.49 per cent to Rs. 6.29 billion, up from Rs 5.5 billion a year ago.
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
