TBWA wins creative biz of Inbisco’s two brands

MUMBAI: Inbisco, the distributor of Indonesia‘s food manufacturer Mayora‘s products in India, has assigned the creative duties of two of its products to TBWA Chennai.

The two brands are Kopiko Coffee Candy and Go Choco, a chocolate-enrobed sandwich biscuit. The mandate was awarded following a multi-agency pitch.

Inbisco‘s country manager Tomas William said, “These brands are significant for us to consolidate our presence in India and we are keen to follow these up with a larger portfolio of products. TBWAIndia‘s philosophy of disruption resonated with what we are aiming to achieve. The thinking and passion demonstrated by the TBWA team was what we were looking for.”
 
TBWA India MD Nirmalya Sen added, “A chance to work on the world‘s No. 1 coffee candy. How cool is that! Both the brands assigned to us are from categories that have seen limited success and have to be created, making them plum strategic challenges.”

TBWAIndia VP South Arindam Sengupta states, “This win gives us a fantastic opportunity to create some disruptive work in two very exciting categories. Needless to say, given the audience, these brands have to embrace new media in a significant way in addition to ATL, in-store and brand activation.”