MAM
Kinetic launches airport and in-flight media specialist agency
MUMBAI: Kinetic, the WPP-owned lifestyle and environments agency has kaunched airport and in-flight media specialist, Aviator.
Aviator India will be headed up by Kinetic India business director Anu Gera.
The strategic business unit is an important addition to the Aviator network currently in existence across London, Singapore and New York, and brings the total number of multilingual media experts at Aviator to 48.
Gera says, “With seat capacity in Asia Pacific hitting close to 100 million in July and Delhi International Airport continuing to be the fastest growing hub in the region, the opening of Aviator India addresses the requirement for an aviation media specialist to deliver relevant audiences.”
Kinetic Singapore and International MD Irene Revilla added, “We are very excited to roll out the Aviator proposition in India. The growth the aviation market is experiencing together with the development of media opportunities in the airport environment make India the ideal candidate for a local Aviator resource.”
Kinetic India MD Rajul Kulshreshtha states, “With Air Traffic touching almost 14.22 million passengers, we feel this is just the right time to launch Aviator in India. In Aviator we have a product that will enable us to offer a more meaningful value to our clients. “
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
