MAM
Olive bags Max Healthcare’s digital account
MUMBAI: Olive e-Business has bagged the digital account of healthcare brand Max Healthcare.
The pitch that took place recently also involved agencies such as Web Chutney and eDynamic.
Olive will be the digital and technology partner for Max Healthcare responsible for its complete web revamp. The account was earlier handled by a Bangalore based agency pepper square.
Olive will now handle Max Healthcare‘s digital strategy which includes launch of Internet properties, social media initiatives, search marketing initiatives, digital advertising campaigns, mobile applications, and other web technology initiatives.
Max Healthcare marketing and product planning AGM Arpita Mukherjee said, “Olive was the obvious and best choice as when it came to understanding our domain needs, they were bang on target. We look forward to a fruitful association with them.”
Olive e-Business head – strategy and creative Siddhant Johri added, “The ease with which we make the switch beyond domain limitations helped us win this key account.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
