MAM
Dharmendra provides best opening for India’s Got Talent
MUMBAI: The third season of Colors’ talent reality show, India’s Got Talent, has surpassed the opening day performance of all other non-fiction launches in 2011.
In this fresh edition, Colors has roped in Bollywood actor Dharmendra as a jury member to share the panel with Sonali Bendre and Kirron Kher.
India‘s Got Talent‘s opening day (29 July) average rating was 3.91 TVR while it peaked at 5.4 TVR. As per data provided by Colors, the show has surpassed the debut of Star Plus’ biggest dance reality show Just Dance, which scored a TVR of 3.7 TVR, to become the top opening scorer.
Among the other top-rated reality shows in the year were Guinness World Records – Ab india Todega, which opened with a 3.3 TVR, followed by Khataron ke Khiladi – 4 (both Colors) with 3.0 TVR. Zee TV’s Saregamapa Li’l Champs had opened with a 2.7 TVR.
Incidentally, with each successive season, India’s Got Talent as a property is getting bigger. The first season of the show opened to a 2.4 TVR while the second season saw a debut day rating of 3.1 TVR. In the first season, Bendre and Kher were joined by Shekhar Kapoor as the third judge, while in the second season Sajid Khan had replaced Kapoor.
Colors said that the reach of the show as well as the time spent on watching it is increasing with the successive seasons. In the first season, the show had a 9.8 per cent reach for the first week, which went up to 12.4 in season two and 13.3 in the current season. Overall time spent also went up from 15 minutes in season one to 17 minutes in second season and 21 minutes in the current season.
Meanwhile, Star Plus continues to rule the Hindi general entertainment channel (GEC) space. Powered by the telecast of the IIFA awards ceremony, which clocked a 4.3 TVR, the channel added 29 GRPs (gross rating points) and closed the week with 345 GRPs (316 GRPs in the previous week).
Colors could not up its ratings despite India’s Got Talent’s strong opening and flagship fiction show Balika Vadhu occupying the top slot among the Hindi GECs (6.1 TVR). The channel clocked 266 GRPs in the week compared to 267 in the preceding week, according to TAM data for the week ended 30 July for the Hindi speaking markets,
Zee TV maintained its third position but shed 12 GRPs to close the week under review with 208 GRPs. Sony Entertainment Television saw a marginal drop in ratings and closed at No. 4 with 190 GRPs (193 GRPs in previous week).
Sab stayed steady with 125 GRPs (last week 124). Imagine TV, which launched the Rakhi Sawant-hosted new reality show Gajab Desh Ki Ajab Kahaaniyaan, saw a five GRP climb to close at 71 for the week. Star One got just 37 GRPs while Sahara One trailed behind with 30 GRPs.
Brands
Sealed with a Kiss Nykaa Posts Love at Palladium
Pink pop up at Phoenix Palladium runs 6 to 15 February 2026.
MUMBAI: Love is in the mail and this time it comes with lipstick. This Valentine’s season, Nykaa is swapping checkout counters for letter counters with the launch of its Nykaa Love Post Office, an immersive pop up at Phoenix Palladium Mall. Running from 6 February to 15 February 2026, the activation turns beauty shopping into something closer to a handwritten confession.
Set up opposite Uniqlo and next to PVR, the space trades bills for blush and parcels for poetry. Designed in soft pinks and Nykaa’s signature hues, the booth resembles a whimsical post office where shoppers can pen old school Valentine’s notes and drop them into a statement pink letter box at the centre of the installation.
From there, the brand plays cupid. The handwritten notes are paired with carefully chosen beauty gifts, transforming a routine purchase into a rom com style surprise.
The idea leans into the sentiment that Valentine’s Day is not reserved for couples alone. Visitors can write to a boyfriend or girlfriend, but also to a sibling, a best friend or a mother. A lipstick for your bestie, a glow kit for your partner or a self love treat for yourself all fit within the same pink envelope.
The pop up doubles up as a discovery playground, bringing together brands such as Nykaa Cosmetics, Nykaa Wanderlust, Kay Beauty, Dot and Key, Charlotte Tilbury, Supergoop, Sol De Janeiro, Tom Ford, Mac, e.l.f., YSL Beauty, Clinique, Laneige, Pixi and Wishcare. With heart motifs, dreamy décor and Instagram ready corners, the activation is as much about the picture as the purchase.
To sweeten the deal, Nykaa is offering Valentine’s exclusive Buy More Get More promotions, stacked discounts on existing deals and complimentary gifts on select purchases, nudging shoppers to indulge a little further.
Anchored in the theme This Valentine’s Day, Nykaa delivers love, the Love Post Office blends retail and ritual in a way that feels deliberately nostalgic. In a season dominated by instant messages and last minute deliveries, the brand is betting on the charm of pen, paper and a perfectly chosen beauty box.
For mall goers between 6 and 15 February 2026, the message is simple. Slow down, scribble something sweet and let love be posted the old fashioned way, with a little help from a pink letter box.
