MAM
Audi partners Academy 63rd Primetime Emmy Awards
MUMBAI: US luxury car manufacturer Audi will serve as the official automotive partner of the Academy of Television Arts & Sciences as well as of the 63rd Primetime Emmy Awards on 18 September in Los Angeles.
The show will air on Fox.
This multi-year partnership will take place across numerous platforms, expanding upon the brand‘s continuous support of the entertainment industry.
Audi will participate in select Television Academy events celebrating this year‘s Primetime Emmy Award nominees, including the Primetime Creative Arts Emmy Awards on 10 September, the red-carpet rollout for the Primetime Emmy telecast and Governors Ball preview on 14 September and the Performers‘ Nominee Reception on 16 September.
The Primetime Emmy Awards honour excellence in all aspects of national television programming – from such categories as writing, directing and performance, to costume design, cinematography, lighting and music. The winners are selected annually by 15,000 industry professionals who are voting members of the Television Academy.
Audi of America CMO Scott Keogh said, “Audi is honored to support the Academy of Television Arts and Sciences in recognizing exceptional talent in television. The brand has become a key player within the entertainment industry and has a longstanding history as a friend of the arts, making this partnership a perfect fit. What better way to celebrate some of the greatest talent in the television industry than with a car company that produces only the very best automobiles that truly epitomise the luxury and glamour of Hollywood.”
Brands
Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
