MAM
Tarvinderjit Singh joins Rediffusion Y&R as creative head – copy
MUMBAI: Rediffusion – Y & R has appointed Tarvinderjit Singh as creative head – copy at Delhi.
Singh joins from TBWA, where he was the creative head. He will report to Rediffusion – Y & R, Delhi ECD Chraneeta Mann.
In his 11 years of experience, Singh has worked for brands such as Perfetti, Coco-Cola, Nescafe, Mastercard, Thums-up, Unicef, General Motors (Chevrolet), LG, Samsung, Wrigley, Microsoft, Gillette, Metlife, Motorola, Airtel, Videocon, Dabur and Moser Baer.
Singh has also worked as part of international teams on MasterCard, Gillette, Hitachi and Adidas.
Mann said, “Tarvinder is a welcome addition to our creative team in Delhi. He is a seasoned writer and has a vast experience across many brands. He has done some particularly insightful work in the past and we hope to have him bring that same understanding of human insights into the work he does on LG. I am sure he will contribute hugely to taking the brand to greater heights.”
Rediffusion – Y & R, Delhi vice president Abhik Santara added,
“Rediffusion Delhi office is going through a very interesting phase. We are not only growing with our existing clients but also looking at new prospects. LG is one of our most prestigious clients and we have very strong relationship across all verticals. With Tarvinder on board we hope to further strengthen the Rediff-LG engagement and raise the creative bar.”
AD Agencies
The Advertising Club unveils new brand identity
71-year-old industry body repositions itself as marketing’s guiding beacon
MUMBAI: The Advertising Club has revealed a refreshed brand identity, signalling a new chapter in its 71-year journey at the heart of India’s marketing and media ecosystem.
Created in partnership with global brand consultancy Landor, the rebrand is less about reinvention and more about realignment. It builds on decades of credibility while sharpening the Club’s role in an industry being rapidly reshaped by technology, artificial intelligence and shifting consumer expectations.
For generations, The Advertising Club has been the meeting ground for ideas, ambition and industry-defining conversations. From flagship platforms to benchmark-setting awards, it has helped script the story of modern Indian marketing. Now, as algorithms influence artistry and data sits alongside design, the Club is leaning into change with clarity.
At the core of the new identity is a simple but powerful idea: TAC as “The Beacon”. In a time of constant disruption, the industry needs more than applause lines. It needs direction. The refreshed positioning casts the Club as a steady guide, illuminating what lies ahead while honouring the milestones behind it.
The new visual system is designed to be flexible and future-ready, adapting seamlessly across awards, partnerships, platforms and digital touchpoints. It carries the weight of legacy, yet speaks in a contemporary voice that feels confident, global and distinctly Indian.
The Advertising Club president and McCann India CEO Dheeraj Sinha, said the refresh reflects both responsibility and opportunity. “Our seven-decade legacy demands that we lead with purpose. This new identity reaffirms our intent to serve as a beacon at a time of high volatility. TAC will continue to set benchmarks, spark meaningful conversations and champion the ideas shaping the future of marketing and advertising.”
The evolution is not about discarding the past, but about using it as fuel for what comes next. As culture, commerce, creativity and code increasingly converge, The Advertising Club is positioning itself as the platform that connects the dots and keeps the industry moving forward.
