MAM
Contract Advertising bags Ashok Leyland account
MUMBAI: Contract Advertising has got the creative mandate to work with Ashok Leyland.
The agency‘s Mumbai branch will handle the account. It aims to create a new position and campaign for the company‘s medium and heavy commercial vehicles.
Mudra was the incumbent on the account.
Contract Advertising EVP Kumar Subramaniam said, “Ashok Leyland is an established name with a strong positive equity and we will aim to build on that equity as we develop new ideas for the brand.”
Ashok Leyland head – branding and marketing communications Alok Saraogi stated, “Contract, besides creative, projected their smart understanding of our business, which really pursued us to get into a relationship with them.”
Mindshare handles the media duties of Ashok Leyland, the flagship of the Hinduja Group.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
