MAM
Tata Chemicals, HUL in ad row
MUMBAI: Tata Chemicals has said that advertising industry watchdog, ASCI, has upheld its complaint against leaflets circulated by Hindustan Unilever (HUL), said to be denigrating its water purifier brand Tata Swach.
“Violating the professional code of business, Pureit, the water
purifier brand from Hindustan Unilever, had been misleading consumers through persistent smear campaigns against Tata Swach, the water purifier from the house of Tatas,” the communiqué said.
The company said the Advertising Standard Council of India (ASCI) through Consumer Complaints Council (CCC) directed HUL to pull out leaflets from the market.
HUL retaliated by saying, “Tata Swach makes the ambiguous claim of ‘Tested for bacteria as per US EPA standards’ which can mislead consumers to believe that Tata Swach meets US EPA standards on safe drinking water.”
Suggesting a ‘safety challenge’ in Tata Swach, the leaflets claimed that Tata Swach does not protect against viruses and bacteria; neither does it have auto shut-off, nor has a sales and service network. Moreover, among other claims, the leaftet said that Tata Swach’s per-litre running cost is higher than PureIt.
“The CCC considered the technical data submitted by Tata Swach and concluded that the statement made in the leaflet circulated by Pureit denigrates Tata Swach,” Tata said.
Since launching Pureit in 2008, HUL has been openly challenging rivals and consumers that its water purifier is one of a kind in offering matchless germkill water protection.
It challenges to give away Rs 100 million to any consumer who finds any other domestic water purifier meeting the safety standards of Pureit.
“Pureit meets the stringent US EPA standards for germ kill and we have made the various laboratory test results available for consumers to access easily and at all times on the Pureit website. We wish to also clarify that the promotional leaflets of Pureit against which the complaint has been made are not in use since July 2010,” HUL’s
statement added.
It further added: “We wish to also clarify that the promotional leaflets of Pureit against which the complaint has been made are not in use since July 2010.”
HUL exports the Pureit brand to markets such as Indonesia, Mexico, Brazil and Bangladesh.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
